Founder & Creative Director 

Catalina Escobar 

Knowledge is the basis of everything without words there is a lack of emotional expression and there is no conversation. In a oversaturated social media feed full of generic content serving as a virtual marketplace 2TheCult aims to be a hub of insight and deeper understanding in topics of luxury, fashion, art and spirituality. Combining creative pursuit with reverence and appreciation to the world of art through fashion, this blog is meant to fill the gaps you didn't know you had in your brain and inform you in ways that are visually compelling and digestible to understand.

Fashion is inevitably the most gatekept industry in the market with fashion weeks being invite only and seats reserved for celebrities and influencers, people deemed to get a high percentage of sales per wear on their outfits but what most companies fail to realize is how little the modern day consumer knows about their heritage. Mass production has made it possible to purchase without the designer history, legacy or creative vision known. Back in the day a garment made with intention required a visit to the atelier, measurements taken and a conversation had with the tailor or whomever was designing and making the piece. Today at a click of a button our wardrobe is instantaneously filled with the shirt we saw our favorite influencer wearing on our screens a couple scrolls ago.

 I aim to bring consumers back into conversation with the designers VIA 2TheCult. This blog aims to reinvent the purpose of purchase to one of focused attention and knowledge of craftsmanship. It aims to bridge the cultural gap between the fantasy, luxury brands sell and the information readily available to the modern day consumer. 

2thecult@2thecult.com

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